In October 2024 a tech firm approached CustomSocks.io with an intriguing request: they wanted a unique giveaway for their annual user conference. Their goals were to increase attendee engagement, provide a memorable keepsake and reinforce their brand identity.
The Approach:
We began by understanding their brand: a modern logo with a blue and orange colour scheme and a focus on innovation. Our designers created several mockups featuring their logo on the cuff and an abstract circuit pattern on the foot. The company selected a design that integrated both colours and included a call to action on the sole (“Join us online!”) using their branded hashtag.
Production and Delivery:
Using GOTS-certified organic cotton, we produced 1,000 pairs within seven days. The socks were packaged in recyclable sleeves that mirrored the event’s branding. On the first day of the conference, each attendee received a pair in their welcome kit.
Branded Sock Marketing ROI Case Study Results
– **Engagement:** Social media mentions of the event increased by 35%. Attendees posted photos of themselves wearing the socks with the event hashtag.
– **Booth Traffic:** The client reported a 22% increase in foot traffic to their demo booth compared with the previous year.
– **Brand Recall:** Follow-up surveys indicated that 81% of attendees could recall the sponsor’s name two weeks later, demonstrating strong post-event retention.
Takeaway:
High-quality, thoughtfully designed corporate event promotional socks can transform a standard giveaway into a powerful branding tool. For events, consider how the design ties into the overall experience and measure ROI through social mentions, booth traffic and survey data.
